"XPRESSION Magazine" by Josie Greig is a 24-page fashion magazine that focuses on self-expression. It has a bold and edgy style and is meant to be noticed in any space. The magazine has a simple cover and is designed to be displayed on a coffee table. Its goal is to inspire readers to think deeply and feel more confident and creative in expressing themselves. It appeals to fashion lovers and those interested in current style and trends. XPRESSION provides a welcoming and positive experience for people of all ages and genders to explore what self-expression means to them, whilst following a timeline that covers the history of fashion, sustainable tips, and current trends.

The magazine uses a bold colour palette and high contrast images to make a statement and redefine what a high-quality magazine looks like. Advertisements and brands featured in the magazine align with its core values of self-expression and acceptance. The promotional poster features an alternative image from the same photoshoot as the cover, with minimal text to resemble street posters. It is printed with a glossy finish to convey a sense of high quality and importance. XPRESSION magazine was inspired by Vogue, and incorporates bold headers, editorial photography, and column layouts similar to the iconic fashion publication.

Deliverables: Editorial, Art direction, print, tone of voice, campaign, studio photography.

Creative direction by Josie Greig
Cover Model Jodie Wood
Photography by Josie Greig + other sources
Copywriting by Josie Greig + ChatGPT
Print production and binding by Josie Greig
Mockups from Freepik (assorted creators)