"Collector's edition" by Josie Greig is a special set of printed materials promoting the Australian Indie band Spacey Jane from Perth. The project includes four unique and memorable concert tickets that fans can collect when they attend shows. For an extra cost, fans can choose to buy the collectors edition ticket instead of a regular ticket that is sent by mail. Each ticket features a different band member and has a distinct design for each city. To collect all four, fans must attend all the shows. This gimmick encourages ticket sales and helps sell out the tour. At the show, attendees will also receive a wristband that matches their city. Additionally, there is an A3 poster available at the merchandise stand featuring all four band members, which completes the collectors edition set. For fans, this is a chance to show their love and dedication to the band and have a physical reminder of the experience.

The tickets were designed to capture the energy of Spacey Jane's live shows, using bold colors and a grungy texture. The use of kinetic type techniques visually represents the sound, with distortion mimicking sound waves. The project also demonstrates how different styles of typography can work together harmoniously. The Collector's edition is a great addition to the "Here Comes Everybody" Tour and can be used as a concept to promote future tours and increase sales and attendance.

Deliverables: Print, art direction, tone of voice, promotion.

Creative direction by Josie Greig
’Here Comes Everybody’ Font by Gesture Systems
Photography by Sam Hendel
Print + production by Josie Greig
Mockups from Freepik (Assorted creators)