Rewind by The Spirited Distillery is a conceptual ready-to-drink alcoholic seltzer. It comes in a sleek can, and is designed for young adults who want a refreshing and relaxing drink. Rewind comes in three staple flavours: Vodka Soda, Vodka Berry Soda, and Vodka Lime Soda. Vodka Berry Soda captures the feeling of a sunset picnic, OG Vodka Soda is reminiscent of a day at the beach, whilst Vodka Lime Soda calls for sunny days in the park. It's an affordable beverage line available at chain store bottle shops like Dan Murphys, BWS, and liquor-land, with a single can going for just $7, or a multi-flavour pack of 6 for $27 which includes 2 of each staple flavour.

The packaging has a minimalist design with handwritten fonts and soft colours to create a calming vibe. The can design and background pattern convey the idea of winding down. Alongside the product, we have an augmented reality (AR) Rewind filter that lets you digitally experience the world of Rewind. Just scan the QR code on the packaging to share photos and videos using the filter. With its playful design, Rewind is flexible and ready for whenever you are. When you drink Rewind, summer is wherever you want it to be. It's a fresh and fun drink that will quickly become your favourite. Just press Rewind, and we'll take care of the rest.

Delivered: Brand identity, logo, Packaging, print, tone of voice.

Print + Digital design by Josie Greig
Photography by Josie Greig
Copywriting + Album by Josie Greig
Print and production by Josie Greig
Mockups from Freepik (Assorted Creators)