Dazey is a clothing brand with a close community. They value caring, creativity, and uniqueness. Their inclusive designs welcome everyone. Born on Australia's East Coast.

I drew inspiration from popular Australian brands and personal experiences to create a Visual identity and creative direction that I'm proud to wear. The goal was to build a community for creative individuals to collaborate and empower each other, focusing on gender-neutral and sustainable values.

The logo is inspired by a daisy flower. This simple black and white design complements their products and adds a creative touch without overshadowing the collections.

Dazey is for bold individuals enjoying quality, sustainable fashion that looks and feels good. They blend creativity, community, and compassion to make fashion a positive force.

Deliverables: Visual identity, logo, creative direction, illustration, photography, apparel.

Creative direction by Josie Greig
Logo design by Josie Greig
Copywriting by Josie Greig